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7 ways digital assistants are changing the media outreach game
In the landscape of public relations, digital assistants have emerged as game-changers. For media outreach professionals, understanding and leveraging these tools is no longer optional but essential. These sophisticated aids streamline processes, personalize pitches,...
Why ambush marketing should be an option during the Olympics—as long as no laws are broken
It’s almost Olympics time again, and soon the International Olympic Committee (IOC) will again pull out its crying towel and complain about ambush marketing campaigns aimed at sponsors of the Paris Summer Olympics, which will be staged in the City of Lights from July...
Business planning in focus: After the pandemic’s blindside and AI’s reinvention, businesses are finally re-embracing long-term agile strategizing
Business planning kind of went out the window when the pandemic hit, and even as late as 2022, companies were stuck in short-term mode as the arduous recovery plodded along. Finally in 2023, enterprises took steps to move beyond rapid-response global crisis...
5 tips for staying on top of your online reputation and protecting your brand
Managing your online reputation? Start by monitoring your digital footprint across social media and review sites, using tools like Google Alerts to stay updated. Engage with feedback quickly, setting up alerts for new reviews and crafting thoughtful responses to...
Is DIY digital PR ever a good idea? Answer: almost never—and here’s why
It's necessary to have a PR strategy for any business. And given the modern digital age, it only makes sense to have a comprehensive digital PR strategy to promote your business. Without one, your brand identity may become incoherent and your reputation could spiral...
Lead generation best practices: 10 ways to maximize your marketing ROI
Are you tired of having non-qualified leads? Do you wish you could somehow have a magic guide or recipe for lead generation? Well, look no further. In this article, we'll give you a few insights on how you can turn your website's visitors into customers. Your website...
The AI reality in 2024: New research affirms gaping holes in AI knowledge, training and policies—but 7 in 10 staffers are using it
It’s been more than 18 months since Generative AI appeared, and within weeks it became a business priority. Sure, it’s been a remarkable tool for productivity, automation and generating content, but it’s also been a major threat to cybersecurity, escalating the...
9 ways to improve your agency’s company culture
How strong is your agency's company culture? A positive culture keeps your team motivated and productive. A negative culture has the opposite effect. You’ll have unhappy employees, potentially leading to bad public relations and damaging client relationships. That’s...
Managing product roadmaps with just enough details to guide iterative development cycles
In today's fast-paced and ever-changing business landscape, agile practices have become the norm for software development teams. Development has rightfully shifted towards incremental, iterative workflows to adapt to changing market conditions and customer needs...
Data-security disasters at an all-time high—third-party breaches rose nearly 50 percent in 2023, hitting record levels, and 3 times as many as 2021
As brands and businesses struggle to win digital trust, it’s no surprise that this goal remains so elusive when you consider the continued escalation of cybersecurity shortfalls—new research from risk management firm Prevalent reveals that well over half (61 percent)...
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TBA Worldwide Appoints Courtney Olbrich as Chief Growth Officer
The 20-year industry veteran will oversee internal marketing and business development efforts. CHARLESTON, S.C., May 16, 2024 – TBA Worldwide (TBAWW), a collective of advertising agencies and specialty marketing firms, is pleased to announce the appointment of...
Leading with Impact, The Bliss Group Joins CARE Corporate Council
Purpose-driven agency affirms commitment to advancing gender equality and sustainable business NEW YORK, NY. – Insights-driven marketing communications firm The Bliss Group announced that it has joined the CARE Corporate Council, a coalition of partners committed to...
Lou Hammond Group Announces Four New Clients
NEW YORK, May 15, 2024 – Lou Hammond Group (LHG) announces four new clients for public relations/corporate communications, strategic planning, branding and digital marketing: National World War II Museum – Congressionally appointed the Museum, located in New Orleans,...