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On the road to marketing ROI: New Nielsen research takes the industry pulse on budget allocations, KPIs, martech, and proving ROI
Comms pros have never been under more pressure to prove the value of their strategies and initiatives, and as a result, to improve their approach. The obvious million-dollar question is how exactly can marketers do this? New research from audience measurement, data...
Decoding the PESO model: A comprehensive guide for PR
Shaping the public’s perspective of your brand can be achieved through several public relations initiatives. If you’re looking for a holistic approach to PR, the PESO model might be the answer for you. In this article, we’ll discuss the PESO model’s ins and outs....
Communication breakdown: Small businesses struggling to market effectively due to low confidence, limited time, and lack of knowledge
No matter the size of your business, well planned and executed marketing is critical to success, which we all can agree on. But another industry truth is that marketing strategy isn’t straightforward and requires consistent shifts and pivots as the market fluctuates....
What’s a reasonable cost per click for social media ads? Insights here
Cost per click, or CPC, is the term used for social media campaigns to measure the cost of every click and impression on the ad. When a user clicks on an ad, one click is added automatically. Advertisers pay a certain amount of money to webmasters due to clicks. But...
The evolving embrace of Purpose: C-suite execs say their companies are investing in DEI, but say it’s too risky to take societal stances
It wasn’t long ago that brand leaders and communicators were hearing consumers say they wanted to see brands and businesses show us what societal issues they truly cared about by speaking out on the positions they supported, and brands reluctantly accepted the...
5 ways AI can support your earned media programs
A strong media relations program can help businesses to maintain a positive brand image and reach their target audience. With the advancement of technology, particularly AI, organizations have a powerful tool at their disposal to streamline and optimize their media...
Face it, communicators: If you’re in PR, you’re in sales
In today's rapidly evolving job market, the ability to effectively sell and make a personal brand for yourself has become indispensable—it’s what sets people apart from the competition, regardless of the industry they’re in. Whether competing for a job opportunity or...
The science of loyalty: New study uncovers 12 fundamental drivers of consumer behavior and decision-making towards brand loyalty
Is there an empirical formula marketers can use to figure out the complexities of consumer behavior? Well, not exactly, but new research from financial tech platform Intuit gets pretty close to studying it at the molecular level to determine what drives us to actions...
The role of influencer marketing in boosting SEO performance
The global influencer marketing market reached 24 billion U.S. dollars in 2024. Influencer marketing is very useful for brands seeking to improve their online visibility and engagement. Leveraging the social pull of established influencers, businesses are tapping into...
Google has won small AI battles with its updates, but is losing the AI war in its search results
The surge of AI content in Google search results is significant. It increased from a mere 2.3 percent before GPT-2 in January 2019 to a staggering 10.2 percent by March 2024. This tripled over five years despite Google’s firm stance against AI spam, according to a new...
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Cookerly PR Adds DS Smith to Growing Client Roster
Award-winning agency hired by global sustainable packaging leader to provide media relations and government affairs services ATLANTA (May 1, 2024) – Cookerly PR, an Atlanta-based integrated communications agency, today announced it was selected by UK-based DS Smith, a...
Search Engine and Performance Marketing Leader Eight Oh Two Adds New SEM Analyst
Morgan Ferriss brings a range of digital marketing skills to the Google Premier Partner. BENNINGTON, VT, May 2, 2024 – Eight Oh Two, a proven leader in search engine and performance marketing, is proud to announce the hiring of Morgan Ferriss as its newest search...
Gen Z Parents Set to Transform Parenthood, New Culture Bureau Study Reveals
Los Angeles, CA. April 24, 2024. Gen Z has transformed every part of culture, and the world of parenting is next. As the oldest turn 27 this year, Gen Z will make up the majority of first time parents by 2026— yet most businesses continue to ignore them as head of...