Vivienne Tam Reimagines the Past, Present and Future - Virtual Worlds for Her Spring/Summer 2023 Collection with Gemini, NFTs and Metaverse

New York, New York--(Newsfile Corp. - September 22, 2022) - For Spring/Summer 2023 Fashion Week, Vivienne Tam is bridging the virtual world with the material realm, The Past, Present, and Future. For her 2023 Spring/Summer collection, Tam builds on her Fashion-Technology Past and pulls numerous avatars from the most iconic blue chip NFT collections and incorporates them into her upcoming looks.

Evan Auyang., CEO of Animoca, and founder of Yat Siu, connected Vivienne with top NFT communities to incorporate into this season's collection.

"We look forward to supporting Vivienne and her team as she positively contributes to the open metaverse," said Evan Auyang.

Vivienne Tam SS23 Runway Collection, Dan Lecca

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This collection surpasses genders and generations. Ubiquitous NFT characters from the Yuga Labs umbrella (Bored Ape Yacht Club & CryptoPunks) and classics like CyberKongz, and Awkward Astronauts (and more) will be sewn, embroidered, printed, and emblazoned onto and into various cuts and silhouettes, including numerous accessories, merging Tam's rich culture and expertise with a brave new digital world.

"It is an extreme honor to have Vivienne Tam incorporate the unconventional artwork I created during the pandemic into her newest line. The stuff dreams are made out of!" said Myoo, founder CyberKongz.

Vivienne Tam SS23 Runway Collection, Dan Lecca

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Vivienne Tam found NFTs reminiscent of Mahjong. "With Mahjong, you're using your mind while talking with friends and family," says Tam. "It's about intelligence and playing the game as much as winning it. I wanted to bring my Chinese-ness, my Eastern philosophy, to the design and collection of the future world."

Vivienne Tam SS23 Runway Collection, Dan Lecca

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Vivienne Tam has established a reputation for creating, transforming, and amplifying color, texture, and patterns to produce something entirely new and innovative. In connecting with these growing communities, Tam enthusiastically reveals uncharted territory in the fashion world.

"We're really excited about the convergence of NFTs and fashion. The more use cases we can create between crypto and creatives, the more positive outcomes we're going to see," said Cameron Winklevoss, Co-founder and President of Gemini.

Vivienne Tam is inspired by the storytelling, style, fashion, art, and prevalence of NFTs. She is grounded in the physical world but recognizes the tangible interconnectedness of virtual assets within day-to-day life.

Vivienne Tam SS23 Runway Collection, Dan Lecca

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"Fashion and the luxury industry are increasingly following the evolution of technology by entering the world of crypto and blockchain. Fashion is one industry with the potential to drive mass adoption of crypto in attractive forms," said Vincent Chok, CEO of First Digital Trust.

Vivienne wants to bring more women and girls to the Web3 multiverse, still primarily dominated by young men. A group of the most enormous "whale" collectors and NFT influencers have permitted Tam to use their most recognizable avatars, usually functioning as a profile photo for these humans (whether anonymous or doxxed), to see their respective avatars elevated into the realm of "high-fashion."

"I want everyone to see how beautiful these digital images can be in the physical world," says Tam. "My mother taught me so much; where NFT collectors and I converge is based on the same principle my mother underscored to be truly unique is to be the only one."

The collection will be presented against a massive digital IRL landscape created by Scapes, which will flank the central runway.

Vivienne Tam SS23 Runway Collection, Dan Lecca

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"It's a true honor for the entire Scapes community to set the stage on which Vivienne Tam is introducing her new collection," said Jalil, founder of Scape.

First Digital Trust is Asia's leading technology-driven digital asset management company servicing fintech innovators Vivienne is also collaborating with Gemini, founded by Cameron and Tyler Winklevoss, Nifty Gateway, the NFT trading, and auction and gallery platform.

"I want to be a bridge to those unfamiliar with NFTs and this new world to be excited and to think, 'Wow, what can I do?' That brings me joy," said Vivienne Tam, Vivienne Tam's SS 2023 Collection Metaverse—Past, Present and Future.

Vivienne Tam SS23 Runway Collection, Dan Lecca

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PRESS CONTACT:

Mandie Erickson
Mandie@showroomseven.com
646 479 0777

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/137543