Killi Launches UaretheProduct.io, Allowing Consumers to Calculate the Value of Their Data to Big Tech

New York, New York--(Newsfile Corp. - October 6, 2020) - Killi Ltd. (TSXV: MYID) (OTC: MYIDF), a global leader in data and consumer privacy, announces the launch of UaretheProduct.io, a site for consumers to calculate the value of their data, based on the apps and platforms they currently use.

UaretheProduct.io calculates the annual value of a consumer's data based on the top eight platforms globally: Google, Facebook, Twitter, SNAP, Amazon, Netflix, YouTube, and Pinterest, with plans to add more companies. Consumers can visit the site and select the platforms that they currently use to determine their annual value to Big Tech. As each company updates its Average Revenue Per User (ARPU) quarterly, each consumer will be alerted about how the value of their data has increased. For those consumers who would like to take back control of this data and be paid for its use, there is a direct link to Killi.io to sign up for the service.

Neil Sweeney, Founder, and CEO of Killi Ltd., explains, "When we speak to consumers, we have found that by far, the part of the data ecosystem that they understood the least is the true value of their data. When you explain to someone how much each platform makes and how when amalgamated, it amounts to $500 per month and is growing 30% per year, the reaction is visceral." He continues, "It's important to note, that this practice of data collection is only accelerating and becoming increasingly more pervasive and private with the emergence of platforms like TikTok and the increase in smart speaker sales."

The Social Dilemma, a recent documentary from Netflix, highlights the dark side of the internet and the harmful byproducts of social media proliferation. The movie's adage, "If you don't pay for the product, you are the product," has resonated with viewers, resulting in mass account deletions on Facebook, Instagram, and other platforms. UaretheProduct.io was created to help educate users about their data with facts that technology firms do not openly promote.

To learn more about UaretheProduct.io and Killi please visit their respective sites.

About Killi

Killi is a consumer privacy ecosystem that aims to put people back in control of their data. Killi allows consumers to take back control of their consumer data from those who have been collecting it and selling it unbeknownst to them. Killi is available on iOS, Android, as well as the web at Killi.io.

Killi users are paid in cash for the use of the data, making Killi the only company in the world that is fairly compensating users for the purchase of their data.

Killi has also recently introduced its new Chrome Extension, an ad blocker that pays users for their browsing data, the fourth module inside of Killi, joining the location, shopping, and targeting modules that pay users currently.

Download Killi here.

FOR FURTHER INFORMATION, PLEASE CONTACT:

Andrew Elinesky, CFO
+1-416-904-2725

Neither the TSXV nor its Regulation Services Provider (as defined in the TSXV Manual) accept responsibility for this news release's adequacy or accuracy.

Forward-Looking and Other Cautionary Statements

This news release may contain "forward-looking statements" within the meaning of applicable securities laws, including, but not limited to, the Company's strategic plans for the rest of 2020. Forward-looking statements may generally be identified by the use of the words "anticipates," "expects," "intends," "plans," "should," "could," "would," "may," "will," "believes," "estimates," "potential," "target," or "continue" and variations or similar expressions. These statements are based upon the current expectations and beliefs of management. They are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties include, but are not limited to: the uncertainty surrounding the spread of COVID-19 and the impact it will have on the Company's operations and economic activity in general; and the risks and uncertainties discussed in our most recent annual and quarterly reports filed with the Canadian securities regulators and available on the Company's profile on SEDAR at www.sedar.com, which risks and uncertainties are incorporated herein by reference. Readers are cautioned not to place undue reliance on forward-looking statements. Except as required by law, the Company does not intend and undertakes no obligation to update any forward-looking statements to reflect, in particular, new information or future events.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/65225