Overview

Data driven marketing needs standards for privacy and quality

NO VERIFICATION OF PRIVACY AND QUALITY

Until now, marketers and brands have lacked transparency into the privacy and quality of the partners powering their campaign spend. And high quality, privacy safe suppliers are not rewarded for investing in compliance and rigor that should differentiate them.

ENTER NEUTRONIAN

We provide a platform for comprehensive and independent data privacy and quality verification based on our core Neutronian Quality Index (NQITM) framework.

To us data transparency includes everything that a marketer may want to know about a dataset before using it — not just how it may perform or how accurate it is. User choice and control over data collection, data sourcing methods, and solution creation process including the modeling methodology are just a few of the many points that we review.

Learn more about the NQI framework here.

Data Privacy and Quality Verification

High-level solution components

RATINGS

High-level verification and scoring with ongoing monitoring

CERTIFICATION

In-depth, 1-on-1 audit review with public certification upon completion

ANALYTICS

Customized performance measurement and data privacy benchmarking

Solution benefits

Deliver better advertising results by ensuring data quality and compliance

  • Reduce risk: Confirm the quality and compliance of current or prospective datasets
  • Save time: Leverage Neutronian as your initial data vetting process, taking the burden of this effort off of your team
  • Stay informed: Monitor partner compliance and receive alerts when updates are made
  • Compare datasets: Leverage NQI scores to identify the datasets that best fit your needs
  • Assess accuracy: Use NQI Data Lift to assess accuracy before you start using a dataset
  • Improve performance: Utilize NQI Data Lift measurement to optimize data strategy during a campaign

Differentiate your data and increase sales by highlighting your quality

  • Prove quality: Leverage Neutronian’s comprehensive certification to prove the quality of your datasets to data buyers
  • Save time: Shorten sales cycles and data vetting processes by highlighting your independent data certification
  • Build trust: Highlight Neutronian’s ongoing monitoring of your datasets to demonstrate your commitment to data quality
  • Find opportunity: Use NQI scores to show data buyers how your datasets fit their needs
  • Demonstrate performance: Leverage NQI Data Lift to show data accuracy and optimize campaign performance

Add value through independent data certification in your platform

  • Reduce risk: Confirm the quality and compliance of your inventory and data partners
  • Save time: Leverage Neutronian as your initial data vetting process, taking the burden of this effort off of your team
  • Stay informed: Monitor partner compliance and receive alerts when updates are made
  • Highlight quality: Leverage Neutronian certification to demonstrate the quality of the data in your platform to data buyers
  • Find opportunity: Use NQI scores to help data buyers find the best datasets for their needs
  • Demonstrate performance: Leverage NQI Data Lift to help data buyers assess accuracy and optimize campaign performance

About us

Leadership Team
Lisa Abousaleh
CEO and
Co-Founder
Lisa Abousaleh
  • 20 years of client and partner management experience.
  • Previous VP of Ad Platform Partnerships, Comscore.
  • Various roles in account management, customer success, and marketing research at Comscore and J.D. Power.
  • MBA from DePaul University and BS in Marketing from Oakland University.
Rachel Lucido
Director of Business Development
and Marketing
Rachel Lucido
  • 10+ years of marketing and sales strategy experience.
  • Previous sales enablement, marketing strategy/ops and client services roles at Jumpstart Automotive Group, Crain Communications, ePrize, and J.D. Power and Associates.
  • MBA from Walsh College and BS in Merchandising Management from Michigan State University.
Tiffany Walker
VP of Customer Success

Tiffany Walker
  • 20 years of account management and customer success experience.
  • Previous VP Account Management at Comscore.
  • Various roles in analytics, product and sales at Comscore.
  • Co-founder Pathways to Parenthood, HR consulting.
  • B.S. in Business Administration from American University.

Advisory Board

ALICE SIU

Assoc Director, Center for

Deliberative Democracy

at Stanford University

ARIELLE GARCIA

Founder ASG Solutions,

Former Chief Privacy

Officer at UM Worldwide

CLAYTON MCLAUGHLIN

Principal at VICI86 Consulting, Former Labelium and iCrossing

Deven Sharma

Former President
at Standard & Poors

STEVEN KATELMAN

Chief Partnership Officer at Fyllo

STEVEN MILLMAN

Head of Global Research & Data Science at Dynata

TIMUR YARNALL

Neutronian Co-Founder, Head of AI/ML Startup BD at AWS

tom digrazia

Neutronian Co-Founder,

Former AWS, Ebay

NLP and Search Expert

TRICIA GABBERTY

Former VP, Marketing
at Equifax

WESLEY PAUL

Founding Partner,

Paul Law Group, LLP

Contact Us

We want to hear from you

Office Locations:
Silicon Valley, California

South Holland, Netherlands