As we continue to navigate the complexities of cannabis reform, industry organizations — including the Cannabis Beverage Association, the Hemp Beverage Alliance, and the American Trade Association for Cannabis and Hemp's Cannabis Beverage Council — must agree upon a unified approach.
🤝 Unity and collaboration are key: With the political landscape varying across markets, it’s vital that we move together, advocating strongly and setting standards that pave the way for a cohesive industry. Standards should aim to ensure safety, consistency, and ease of business across states, advocating for dosages and packaging that make sense for everyone.
💡 We are not just competing within the cannabis space but positioning ourselves alongside mainstream adult beverages, embracing the unique opportunities that THC and CBD-infused drinks offer. This strategic realignment emphasizes our commitment to not only advocate for, but also innovate within, the beverage sector.
🌐 As we embrace these changes, we invite our partners in mainstream distribution and retail to prepare for the integration of these exciting products into the broader market. Educate, engage, and ensure compliance to make the most of the burgeoning cannabis beverage opportunity.
Let’s toast to a future where cannabis and hemp beverages are not just alternatives, but standards within the beverage industry! 🥂
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