Southern Glazer's to Distribute CENTR in California

Vancouver, British Columbia--(Newsfile Corp. - November 8, 2021) - CENTR Brands Corp. (CSE: CNTR) (FSE: 303) (OTCQB: CNTRF) (the "Company") today announced that Southern Glazer's Wine & Spirits ("Southern Glazer's) has taken over distribution of CENTR and CENTR Sugar Free from the Company in California.

"California is the largest and most knowledgeable market for CBD beverages, and Southern Glazer's is the largest distributor in California," said Company President Arjan Chima. "Southern Glazer's is already a distributor of CENTR, continuing to activate markets and points of distribution ("PODs") across the United States. CENTR launched in California in 2019, and in just over two years we have become one of the most recognizable CBD brands there. The recent passing of AB-45 into law, along with Southern Glazer's connectivity to tens of thousands of customer end-markets will make a significant impact in our goal of multiplying the PODs selling CENTR."

CENTR and CENTR Sugar Free are currently sold in 2,000+ PODs across the United States. Relative to the more than 1,000,000 U.S. retail PODs indicated by the National Retail Federation, CENTR's growth potential is exponential. Chima said, "We are working with our distribution partners to open the tens of thousands of doors that want to sell CENTR now - this is the engine that will drive our growth."

About CENTR Brands Corp. CENTR Brands Corp. develops and markets non-alcoholic, functional ingestibles for the global market. The Company produces CENTR and CENTR Sugar Free, both sparkling, low calorie, CBD beverages as well as CENTR Instant, a family of on-the-go CBD powders. For more information visit www.findyourcentr.com, and follow on Instagram at @findyourcentr.

About Southern Glazer's Wine & Spirits

Southern Glazer's Wine & Spirits is the world's preeminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company. The Company has operations in 44 U.S. states, the District of Columbia, and Canada. In 2021, Southern Glazer's was selected as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal, as well as named by Newsweek as a Top 100 Most Loved Workplace. Southern Glazer's urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Twitter and Instagram @sgwinespirits and on Facebook at Facebook.com/SouthernGlazers.

For further information, contact Joseph Meehan at jmeehan@centrcorp.com.

On behalf of the Board,

CENTR BRANDS CORP.

/s/ Joseph Meehan
Joseph Meehan, Chairman & Chief Executive Officer

This press release may contain "Forward-Looking Statements" within the meaning of applicable Canadian securities laws. Actual results may differ from those indicated as a result of finalization of the Company's financial statements as well as other risks and uncertainties. Such statements represent the Company's current views with respect to future events and are necessarily based upon a number of assumptions and estimates that, while considered reasonable by the Company, are inherently subject to significant business, economic, competitive, political and social risks, contingencies and uncertainties. Many factors, both known and unknown, could cause results, performance or achievements to be materially different from the results, performance or achievements that are or may be expressed or implied by such forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements or information to reflect changes in assumptions or changes in circumstances or any other events affecting such statements and information other than as required by applicable laws, rules and regulations.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/102213