Food and Beverage - Organic Poultry/Meat Farming Market

Market Synopsis

The global organic poultry/meat farming market size was USD 19.35 Billion in 2022 and is expected to reach USD 37.1 Billion in 2032, and register a revenue CAGR of 7.5% during the forecast period. As consumers become more aware of the advantages of organic farming practices, the demand for organic poultry and meat products is rising, which is a major factor driving the market revenue growth. Raising chickens, turkeys, ducks, and other poultry without the use of Antibiotics, hormones, or Genetically Modified Organisms (GMOs) is known as organic poultry/meat farming. This form of farming encourages the adoption of sustainable, natural practices, leading to healthier and safer products for human consumption.

The growing customer inclination for natural and organic food items is one of the major factors driving revenue growth of the organic poultry/meat farming market. Concerns about the detrimental effects of conventional farming methods on the environment and animal welfare are driving this trend. As organic chicken and beef are grown without the use of dangerous synthetic Pesticides, fertilizers, or other chemicals, people are willing to pay higher costs for them.

Furthermore, as people become more aware of the health advantages of eating organic food, the demand for organic chicken and meat products is rising. Products made from organic chicken and beef are known to be healthier, lower in fat, and devoid of dangerous additives and preservatives. Consumer tastes for healthier food options have changed as a result of the rising prevalence of lifestyle disorders including obesity, Diabetes, and heart disease, which is driving the market revenue growth.

The organic poultry/meat farming market revenue growth is also expected to gain from government measures that support organic farming methods. Governments across the globe are enacting laws and providing incentives to get farmers to use organic and sustainable agricultural methods. For instance, in the U.S., the National Organic Program (NOP) establishes criteria for organic certification while the Organic Agricultural Research and Extension Initiative (OREI) funds research into organic farming methods.

The organic poultry/meat farming market revenue growth is a result of market participants investing more money in Research and Development (R&D) projects. The market's top competitors are spending a lot of money on research and development projects to create novel organic methods for raising poultry and meat as well as to raise the caliber and security of their products. These investments are expected to stimulate the creation of new product lines and raise the standard of organic poultry and meat products overall.

In addition, market revenue growth is expected to be fueled by rising popularity of online shopping channels. Internet retail channels offer consumers a quick and easy option to buy organic poultry/meat products, which is expected to raise demand for these goods.

Notwithstanding the potential for expansion, there are several obstacles that the organic poultry and meat production sector must overcome. The high expense of using organic farming methods is one of the major restraining factors. Small farmers can find it challenging to enter the market because organic farming demands large investments in labor, machinery, and supplies. Moreover, the absence of consistency in the procedures for organic certification might cause customer uncertainty and mistrust, which are expected to restrain market revenue growth.

Type Insights:

The market for organic poultry and meat has been divided into sections for chicken, turkey, beef, pork, and others. In terms of revenue, the chicken category dominated the global organic poultry/meat farming market in 2021.

The demand for chicken meat in the global organic poultry/meat farming industry has been driven by its attractiveness as a low-fat and high-protein source of nourishment. Moreover, organic chicken meat has seen tremendous market growth due to consumers' increased preference for natural and chemical-free food products.

Throughout the projection period, the turkey segment is anticipated to have the quickest revenue CAGR. The rising consumer knowledge of the health advantages of turkey meat, which is low in calories and high in protein, is anticipated to be the main driver of revenue development. Revenue growth is also anticipated to be fueled by the increased demand for organic turkey meat, particularly during the holidays and other special events.

Throughout the projection period, the beef segment is anticipated to experience a significant revenue increase. Due to perceived health benefits and the lack of dangerous chemicals and additives, consumers are increasingly choosing organic beef over conventional beef, which is predicted to result in a revenue increase. Also, the food service sector's growing demand for organic beef, particularly in upscale eateries, is anticipated to spur revenue growth.

Throughout the projection period, the pork segment is also anticipated to experience a considerable revenue increase. The rise in demand for antibiotic-, hormone-, and other chemically-free organic pork is anticipated to be the primary factor driving revenue growth. Additionally, the market demand for organic pork is anticipated to be driven by rising consumer awareness of the ethical treatment of animals and sustainable agricultural methods.

Throughout the projection period, the others segment, which comprises organic meat products from lamb, goat, and other animals, is also anticipated to experience considerable revenue increase. The rise in customer desire for organic meat products from less well-known animals, which are thought to be healthier and more environmentally friendly than conventional meat products, is anticipated to be the main driver of revenue development.

Distribution Channel Insights:

The increased consumer knowledge of the advantages of consuming organic food is credited with driving up demand for organic poultry and beef agricultural goods. As a result, buying organic poultry and meat products is now primarily done through supermarkets and hypermarkets. It is now simpler for customers to get organic items in one location thanks to these retailers' large selection of organic poultry/meat products, which includes chicken, turkey, and other meat products. Furthermore, supermarkets and hypermarkets provide special deals and discounts on organic chicken and beef, which has increased demand for these items in this distribution channel.

Throughout the projected period, the specialty retailers segment is also anticipated to experience significant revenue growth. The emergence of specialized shops that sell only organic chicken and meat products is a result of the increased interest in health and wellbeing as well as consumers' growing desire for natural and organic goods. These shops give customers a distinctive shopping experience and a large selection of organic poultry/meat products, such as chicken, beef, hog, and other meat items. In the upcoming years, this segment's expansion is anticipated to be fueled by these stores' rising popularity.

Another distribution channel that is anticipated to experience significant revenue increase during the projected period is online retail. Online retail has become a popular option for customers because of the simplicity of ordering and the convenience of home delivery. Furthermore, the large selection of affordable organic poultry and meat products has contributed to the expansion of this market. This distribution channel has expanded as a result of the emergence of e-commerce behemoths, who offer a variety of organic poultry and meat products as well as delivery choices to outlying areas.

Small grocery stores, convenience stores, and local markets are included in the "others" category. Due to the fact that these shops frequently do not carry a large selection of organic poultry/meat items, this segment is anticipated to experience modest revenue growth over the projected period. Nonetheless, it is anticipated that in the upcoming years, rising consumer knowledge of the advantages of organic food items would fuel the segment's expansion.

Regional Insights:

Due to rising consumer demand for natural and organic foods, the organic poultry and meat farming industry has seen tremendous expansion in recent years. In the upcoming years, the market is anticipated to maintain its current trajectory, with regional insights playing a critical function in determining its future possibilities.

The organic poultry/meat farming market is predicted to generate the most revenue in the Asia-Pacific area. Demand in the area is anticipated to be driven by the region's growing population, rising disposable income, and increased knowledge of the advantages of organic food items. In addition, the area is home to a number of developing nations, including as China and India, which are anticipated to propel market expansion in the upcoming years. The region's demand for organic poultry and meat products is also anticipated to increase as a result of the expansion of e-commerce and the accessibility of discounts on online marketplaces.

Throughout the projected period, the North American market is anticipated to have the quickest revenue CAGR. The region's demand for organic poultry and meat products is anticipated to increase as a result of the enactment of many rules and policies promoting the usage of organic products. Furthermore, it is anticipated that increased concerns about animal welfare and growing knowledge of the health advantages of organic food items would increase demand for organic chicken and beef in the area.

Over the forecast period, the Europe market is anticipated to expand moderately. Demand for organic chicken and meat products is anticipated to be driven by the region's largest food and beverage sector, particularly in the UK. The food and beverage industries, which are increasing quickly, are primarily responsible for the demand for organic poultry and meat products. To meet the rising demand for organic food goods, food manufacturers and logistics firms in the area are using organic poultry/meat products more frequently.

Competitive Landscape:

The global organic poultry/meat farming market is seeing significant growth due to the rising demand for organic and natural products in the food industry. The market is fairly consolidated, with a few large and medium-sized players dominating the industry. Major players in the global organic poultry/meat farming market include:

• Tyson Foods Inc.
• Perdue Farms
• Sanderson Farms
• Organic Prairie
• Pilgrim’s Pride
• Blue Sky Family Farms
• Maple Leaf Farms
• Mary’s Free-Range Chicken
• Shelton’s Poultry Inc.
• Cooper Farms

Strategic Development:

• In 2021, Perdue Farms announced that it would invest $42 million to expand its organic poultry operations. The investment is aimed at meeting the growing demand for organic poultry and improving animal welfare.
• In 2020, Tyson Foods announced that it was launching a new line of organic chicken products under its Nature Raised Farms brand. The move was aimed at expanding the company's presence in the organic poultry market and meeting the growing demand for natural and organic products.
• In 2020, Sanderson Farms announced that it was expanding its organic chicken product line. The company invested $155 million to build a new facility to meet the growing demand for organic poultry products.
• In 2020, Organic Prairie announced that it was expanding its product line to include organic grass-fed beef. The move was aimed at expanding the company's product offerings and meeting the growing demand for organic meat products.
• In 2020, Pilgrim's Pride announced that it was acquiring the organic and antibiotic-free chicken brand, Just Bare, from the Minnesota-based company, GNP Company. The acquisition was aimed at expanding Pilgrim's Pride's presence in the organic poultry market.

New Product Launches:

• Tyson Foods Inc.: In 2021, Tyson Foods launched a new line of organic chicken products under its Nature Raised Farms brand. The line includes organic chicken breasts, thighs, and wings that are free from antibiotics and hormones.
• Perdue Farms: In 2020, Perdue Farms launched a new line of organic chicken products called Simply Smart Organics. The line includes organic chicken nuggets, tenders, and patties that are made from chicken raised without antibiotics.
• Sanderson Farms: In 2020, Sanderson Farms expanded its line of organic chicken products to include organic chicken tenders and wings. The products are raised without antibiotics and are certified organic by the USDA.
• Organic Prairie: In 2020, Organic Prairie launched a new line of organic grass-fed beef products. The line includes ground beef, steaks, and roasts that are certified organic and free from antibiotics and hormones.
• Blue Sky Family Farms: In 2020, Blue Sky Family Farms launched a new line of organic pasture-raised eggs. The eggs are produced by hens that are raised on small family farms and are free to roam on organic pastures.

Market Segmentation:

This report offers historical data and forecasts revenue growth at a global, regional, and country level, and provides analysis of market trends in each of the sub-segments from 2019 to 2032. For the purpose of this report, the global organic poultry/meat farming market has been segmented based on product type, distribution channel, and region: