Transparent tools to counter misinformation for readers, brands, and democracies.
Partners
Three Ways Brands Can Protect Themselves from Misinformation in an Election Year
For brands, the attention to political news presents opportunities to reach engaged audiences on news content—but also creates a significant risk that their ads will end up funding election misinformation content. Read about three considerations for brands as we enter a major election year.
Responsible AI requires human judgment and accountability
Companies offering generative AI products can license NewsGuard’s human-curated data to fine-tune their models and to create post-processing guardrails to recognize and debunk demonstrably false narratives, and treat content from trustworthy news sites differently than content from misinformation sites.
How AI Companies Can Use NewsGuard Trust Data for Text, Image, Video and Audio Generators
Trust and safety and product teams at AI companies now have access to data to ensure their users are provided with crucial context and authoritative information that is transparently sourced, apolitical and fully disclosed–not crowdsourced from the public reflecting bias or from outsourced labor applying secret criteria.
