Splash Beverage Group Enters into a Distribution Agreement with China Based Distributor and Manufacturer with Retail Network throughout China's Beverage Markets

Fort Lauderdale, Florida--(Newsfile Corp. - October 27, 2020) -  Splash Beverage Group, Inc. (OTC PINK: SBEV) (www.SplashBeverageGroup.com) ("Splash" or the "Company"), a holding company building a leading portfolio of beverage brands, is excited to announce that the Company has secured distribution and Manufacturing capabilities in Greater China for its hydration and recovery brand TapouT Performance and distribution for its brand SALT Naturally Flavored Tequila by entering into a distribution agreement with China-based American Software Capital ("ASC") (www.Softbankglobal.com/en/).

ASC is a National Chinese manufacturer and distributor for fast moving consumer goods and other items. The company runs a state-of-the-art facility and has impactful relationships with chains and outlets throughout China.

ASC CEO David Chen states, "ASC is delighted to become an investor and strategic partner of Splash Beverage to co-develop the market of Greater China, ASC has marketing resources in the area, and definitely the best candidate and partner for the job!"

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In addition, Chen serves as China Chairman of National Investment Bank Association of America, and Chairman of San Juan Mercantile Bank &Trust.

According to a report from Mersol & Luo, a company providing intelligence and strategy solutions for brands in Asia, China is the largest market for alcoholic beverages in the world, and foreign alcohol is seeing significant growth. Sales of imported alcoholic beverages are still concentrated on the coast and large urban areas, but demand in the less developed interior is rising, offering great potential for established businesses and new entrants alike.

Initially, ASC will import and distribute TapouT and SALT Tequila beverage products in China as it works with Splash to position the Company for manufacturing capabilities over the intermediate term in order to streamline operations and maximize profitability in the region.

ASC is also well-positioned to seamlessly incorporate additional brands as Splash continues to acquire and/or internally develop new brands, product lines and concepts.

"The thirst for Western brands continues to increase across Asia," commented Robert Nistico, CEO of Splash. "We believe our relationship with ASC, one of China's top manufacturers and distributors, will position Splash to capitalize on this trend. ASC has extensive relationships with top retail chains, and I'm confident this will further our advantage as we enter the Chinese market."

Follow Splash Beverage Group on Twitter: www.twitter.com/SplashBev

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About Splash Beverage Group, Inc.
Splash Beverage Group specializes in manufacturing, distribution, sales & marketing of various beverages across multiple channels. SBEV operates in both the non-alcoholic and alcoholic beverage segments which they believe leverages efficiencies and dilutes risk. SBEV believes its business model is unique as it ONLY develops/accelerates brands it perceives to have highly visible pre-existing brand awareness or pure category innovation.

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SALT Naturally Flavored Tequila is 100% agave, 80 proof naturally flavored tequila. SALT Tequila is remarkably smooth with a clean and delicate taste. Grown, distilled, and bottled in the region of Jalisco Mexico, each handcrafted bottle of SALT Tequila is the result of years of hard work, determination and countless blends until they reached perfection. SALT Tequila offers a variety of naturally flavored tequilas including Berry, Citrus and Salted Chocolate.

INDUSTRY NOTE:

• The United States is the largest consumer of Tequila. In addition, the US demand for tequila is increasing year by year. Spain and Chinese demand for tequila is increasing at a high rate.
• Tequila has very strict requirements for raw materials. A mature blue agave requires a minimum of eight years, which limits the total production of tequila.
• The worldwide market for Tequila is expected to grow at a CAGR of roughly 4.1% over the next five years, will reach 5910 million USD in 2024, from 4660 million USD in 2019, according to a New Research study - 360ResearchReports

TapouT is an international lifestyle brand that has been at the forefront of Mixed Martial Arts since its inception in 1997. TapouT beverages include a complete line of high-performance sports drinks. TapouT Performance and TapouT Hybrid both feature a 3-in-1 advanced performance formula that delivers hydration and cellular recovery benefits. TapouT performance drinks restore what the body loses through physical exertion with 12 key vitamins, 68 minerals and all 5 electrolytes.

For more information visit www.Tapoutdrinks.com

Like and Follow TAPOUT on Facebook: https://www.facebook.com/TapouTBeverages

About ASC's David Chen:

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Due to his outstanding business operation ability and keen economic development vision, David Chen was invited to serve as the adviser in the White House National Economic Commission. David Chen also established the Minority Linkage Promotion Committee in the United States Federal Department of Commerce, opening the door for minorities to enter the mainstream chain industry in the United States, and setting a precedent for the first federal level committee created by Chinese officials in American history and serving as chairman of the founding committee. Mr. David Chen has also set up a number of overseas Chinese organizations and associations, making outstanding contributions to the economic development of overseas Chinese.

Forward-Looking Statement
This press release includes "forward-looking statements" within the meaning of U.S. federal securities laws. Words such as "expect," "estimate," "project," "budget," "forecast," "anticipate," "intend," "plan," "may," "will," "could," "should," "believes," "predicts," "potential," "continue" and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation inability to enter into a definitive agreement with respect to the proposed transaction or to complete the transactions contemplated by the non-binding term sheet, matters discovered by the parties as they complete their respective due diligence investigation of the other. Other factors include the possibility that the proposed transaction does not close, including due to the failure to receive required security holder approvals, or the failure of other closing conditions. The foregoing list of factors is not exclusive. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made.

Contact Information:
Splashbeveragegroup.com
info@splashbeveragegroup.com
954-745-5815

SOURCE: Splash Beverage Group, Inc.

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