TORONTO (May 9, 2022) - A shared commitment to heritage, craftsmanship and innovation unites the worlds of whisky making and automotive design to realise an effortlessly timeless beauty. Today this goes a step further with the unveiling of the first co-created single malt whisky between Bowmore® Islay Single Malt Scotch Whisky and Aston Martin. Imagined and defined by our two Masters; introducing Bowmore Masters’ Selection.
In bringing together Bowmore’s Master Whisky Distiller, Ron Welsh, and Aston Martin’s Chief Creative Officer, Marek Reichman, we bridge these distinct worlds in a powerful, yet inspiring way. At its heart is a mutual trust and respect for one another’s worlds and a passion to discover and learn from each other. Each master imparts their own creativity and character, but also an indelible mark on every creation, like leaving their unique fingerprint on every single one.
At the heart of this co-creation is the concept of the Golden Ratio, where proportionality guides and inspires every aspect of the design and creation process.
For Aston Martin, this guides the creation of absolute beauty by ensuring a perfectly symmetrical relationship between each proportion of the car.
“Proportionality defines every precise detail of designing an Aston Martin,” says Marek Reichman, Chief Creative Officer and Executive Vice President, Aston Martin. He continues, “we are constantly striving to achieve the Golden Ratio, the optimal of proportions. And it is this force which guides the creation of absolute beauty. To achieve this, we must combine our skill, passion and experience. Coming together with Ron just brings a whole new perspective on this and is hugely inspiring and enlightening. This whisky perfectly and harmoniously brings us together to create a beautiful, yet powerful equilibrium.”
For Bowmore, proportions define character and shape flavour combinations; from cask selection and age to blending. Ron Welsh, Master Distiller, Bowmore, explains, “for the first time with this whisky, we have adopted the Golden Ratio to inspire each of the elements bringing their own unique flavours and selecting the optimal casks to forge the desired character, taking inspiration from Marek and his team. What seems totally contrasting is, in fact, perfectly balanced and proportionate. Working with Marek has given me a new lens from which to explore whisky making. This whisky serves as a celebration of our unified knowledge and experience; our shared passions, values and ideas.”
Taking inspiration from an engineered approach, this whisky incorporates the divine proportion of 61.8% formed from a base of 21 Year Old Bowmore matured in first fill Pedro Ximenez and Oloroso sherry casks. The remaining parts are made up of exact ratios of each other, in line with the Golden Ratio theory, and include exceptionally aged Bowmore matured for over 35 years.
“For this single malt, a powerful and complex yet sweet warming, the creators seem, on the surface, to have created absolute contrast, but in reality, they have captured perfect balance and proportion,” says Canadian Bowmore Brand Ambassador, James Neil “With a clear nod to Aston Martin in the very creation of this Bowmore whisky, it exudes a sophistication and complexity which is truly considered yet promises a thrilling taste experience.”
Powerful yet elegant, from sweet to spice, sherry to coffee, honey to pepper – the perfect proportions to achieve absolute depth and balance.
Bowmore Masters’ Selection will be available in 750ml bottles (51.8% ABV) at a suggested retail price of $499.95 and is set to hit shelves in most Canadian markets in the coming weeks. For further information visit www.bowmore.com.
TASTING NOTES
COLOUR: Mahogany
NOSE: Sweet and nutty with notes of Manuka honey and maple syrup with praline and grilled hazelnuts; combine with rich aromas of freshly tanned leather, cigar tobacco, liquorice roots, dried thyme, and heather blossom.
PALATE: Richly elegant sherry merges with raw Islay peat, whilst bitter dark chocolate, black pepper, butterscotch sauce unites with vanilla and coffee beans, whilst a fruity flair is defined by Morello cherries and a touch of papaya.
FINISH: Sweet, spicy and mouth warming, with notes of oak spices, chestnut cream, and coconut lingering.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam® and Maker’s Mark® bourbon brands, Suntory whisky Kakubin and Courvoisier® cognac, as well as world renowned premium brands including Knob Creek®, Basil Hayden’s® and Legent™ bourbon; Yamazaki®, Hakushu®, Hibiki® and Toki™ Japanese whisky; Teacher’s, Laphroaig® and Bowmore® Scotch whisky; Canadian Club® whisky; Hornitos® and Sauza® tequila; EFFEN®, Haku® and Pinnacle® vodka; Sipsmith® and Roku™ gin; and On The Rocks® Premium Cocktails.
ABOUT ASTON MARTIN LAGONDA