State of Emoji Report 2022
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This document summarizes emoji usage trends in 2022 based on data from the Facemoji Keyboard app. It finds that while new emoji were introduced in Unicode 14.0 in 2021, the most popular emoji of 2022 were older classics from Unicode 11.0 and before. It also observes creative uses of emoji through stories, symbols, and text art. The top emoji varied somewhat by country and app, but favorites like 😂, 🥺, and ❤️ remained widely used globally.
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State of Emoji Report 2022
- 1. State of Emoji Report 2022 Innovative Emoji Usage in 2022 Casts Classic Emoji in a Whole New Light July 2022
- 2. Summary Though Unicode 14.0 launched in September 2021, this year’s top 10 emoji are still from Unicode 11.0, just like last year. We observed that people haven’t yet accepted the new emoji in their everyday messaging and want to use emoji in creative ways, including through emoji stories, emoji with special symbols, and emoji text art. Keep reading to learn more!
- 3. • Tried and true favorites: 😂, 🤣, 🥺, and 😘 didn’t budge from their spots in last year’s ranking, demonstrating that people are experiencing multiple feelings and it isn’t surprising given the curveballs we’ve been thrown the past couple of years. • Smiling through the pain: Emerging as a new superstar from Unicode 13.0, 🥲 landed a spot in the top 20. But don’t let the tear deceive you — this emoji is often used to express happiness or gratitude. • A year for watery eyes: Whether they were crying from laughter or just straight up crying, the top three emoji all featured tears. • Some things never change: Despite some slight reshuffling, the core top 10 emoji remained unchanged between last year and now, despite all the Unicode 14.0 newcomers like 🫠 and 🫡 . • Can’t beat the classics: All this year’s top 10 emoji were from Unicode 11.0, which was released in 2018, or earlier. • Getting festive with emoji: Throughout the year, Facemoji users utilized emoji to celebrate certain holidays, sending 🌹 the most on Valentine’s Day, with 🙏 usage peaking on Eid al-Fitr, and New Year’s Day featuring major usage spikes for ✨, 💕, and 💖. Top Emoji of 2022 😔 🙄 😊 🙂 🙏 💗 🤭 ☺ 🥲 😆 16th 18th 14th 11th 12th 19th 20th 17th 13th 15th 😭 🥺 ❤ 😂 🤣 😍 🥰 😁 😘 😅 6th 8th 4th 1st 2nd 9th 10th 7th 3rd 5th
- 4. Most Popular Emoji by Country • Indonesia and Russia prove trendy: They were the only countries with emoji from Unicode 14.0 (🤭 or 🥱) appearing in their top 12. • Argentina felt the love: Seven of its top emoji featured hearts. Of note, the classic ❤ made an appearance on every country’s list. • Let’s not forget the furry friends: Mexico and the U.S. made sure to provide some representation for furry friends, with 🙈 and 😺 showing up in their top 12, respectively. • Argentina and Mexico felt the ✨magic✨: The sparkles emoji ranked ninth and 12th on these countries’ lists, respectively. • Indonesia asked nicely: Despite the plethora of hand emoji to choose from, 🙏 was the only one to make it into any country’s top 12, with the classic 👍 noticeably absent this year. • What to say when you don’t know what to say: 🗿 made an appearance in the top 12 emoji across three different countries, reflecting the 130% global usage spike. • So cringy: 💀 ranked fifth for both the U.S. and the UK, landing high on the list with a 250% global usage spike. Top 12 emoji across each country (most-used emoji on the left):
- 5. Most Popular Emoji by App Top 5 emoji across each app (most-used emoji on the top): TikTok ❤ 😭 😂 🟪 🤣 1st 2nd 3rd 4th 5th Instagram 😂 😭 ❤ 🤣 🥺 Facebook 🤣 😂 🥺 😭 ❤ Bumble 😂 🤣 😅 😭 ☺ Hinge 🥸 😂 🤣 😊 😅 Snapchat 😂 😭 ❤ 🤣 🥺 😭 😂 🥱 🥺 ❤ Twitter Tinder 😂 🤣 😅 😁 😊 WhatsApp 😂 🤣 😭 ❤ 🥺 • Twinning 👯: Instagram and Snapchat users had a clear consensus on their favorite emoji, with the same top five across both platforms. • Undercover 🥸 : Hinge users kept their facades in place, with 🥸 earning a spot as the app’s No. 1 most-used emoji. • Heart breakers 💔: Bumble, Hinge, and Tinder were the only apps without ❤ in their top five used emoji. The irony is not lost on us.
- 6. New Ways of Using Emoji: When emoji became commonplace in messaging, the more creative users started looking for new avenues to have a bit of fun. We’ve seen this displayed through emoji stories, where users hold entire conversations with minimal words but maximum expression and storytelling. Emoji Stories While most emoji shine all on their own, users now like to add a bit of flair by combining emoji with special symbols. In this way, even the most expressive of emoji gain more character with each added attribute. Emoji with Special Symbols Recently, younger demographics on TikTok are joining the trend of overlaying emoji with triangles and rectangles. The ability to combine emoji with special symbols in Facemoji Keyboard certainly comes in handy here!
- 7. New Ways of Using Emoji: Text Art Text art, also called ASCII art, uses multiple colored emoji to form an image, similar to pixel art. Users can create different shapes with both emoji and symbols. While text art has existed for years, emoji text art recently increased in popularity with younger demographics on social media. Facemoji Keyboard now offers 1,000+ emoji text art options, empowering users to simply click and send without having to create the text art themselves.
- 8. About Facemoji Keyboard Facemoji Keyboard is an emoji-centric keyboard app featuring speech recognition technology. It includes an emoji prediction feature, a wide variety of stickers and customizable keyboards. Facemoji Keyboard’s goal is to help people around the world express themselves in new ways with fun, creative emoji. Features: Languages supported: 120+ Stickers available: 3,600+ Free themes: 1,500+ (including UGC)
- 9. Methodology The data in this report covers global emoji usage habits of Facemoji Keyboard’s Android and iOS users between June 2021 and June 2022. Emoji rankings in this report reflect global overall emoji usage frequency by app and by country—displaying data from Argentina, France, India, Indonesia, Mexico, Russia, the UK, and the U.S. The data herein represents emoji usage on Facemoji Keyboard only and does not include any emoji usage on any other built-in or third-party keyboard apps. Facemoji Keyboard highly respects the privacy of its users. Any/all data that went into the creation of this report was fully anonymized, as are all user messages sent via Facemoji Keyboard.