Dassai Announces Collaboration with Artist Kevin Abosch

London, United Kingdom--(Newsfile Corp. - June 22, 2022) - Celebrating a crossroads of both tradition and technology, Irish contemporary artist Kevin Abosch has partnered with premium Japanese sake producer Asahi Shuzo in a unique collaboration. Creating a series of artworks, collectors will be given an opportunity to also claim bottles of a limited, exclusive, and premium Dassai product being produced for the initiative.

The collaboration will see Kevin Abosch create a collection of 1989 unique and original 1 of 1 artworks, the result of the artist's engagement with millions of data-points related to both the Dassai sake brewing process and Asahi Shuzo's values. Inspired by Abosch's art, Asahi Shuzo will in turn create a limited, corresponding run of this specially brewed premium sake. Previous limited editions from the brand have been highly sought after, one bottle fetching 843,750 yen ($8,026) at auction in Hong Kong.

Along with the works of art, these limited-edition bottles will be shipped to collectors worldwide.

Kevin Abosch - Dassai - Asahi Shuzo - Creative Work Studios

Brand Film Link: https://youtu.be/ZOx6-VvZIG4

Kevin Abosch - Dassai - Asahi Shuzo - Creative Work Studios

As a renowned contemporary artist, Kevin Abosch embraces both traditional and generative methods, and has been exhibited in many of the world's most important museums, galleries, and art institutions.

Kevin Abosch - Dassai - Asahi Shuzo - Creative Work Studios

Embracing innovation, for this initiative Asahi Shuzo have combined the highest level of traditional craft with detailed technological insights, enabling them to brew sake of unprecedented refinement. By using complex, precision data, in tandem with the extraordinary skill and experience of their workforce, they manage and monitor the development of their sake at every stage of the brewing process to create a truly best-in-class product.

Kevin Abosch - Dassai - Asahi Shuzo - Creative Work Studios

Kevin Abosch - Dassai - Asahi Shuzo - Creative Work Studios

However, technology alone cannot produce great sake. Where many of their competitors employ mass automation in their production processes, Asahi Shuzo understand the importance of craft and the human touch. Their sake is produced in small batches to maintain quality and much of the brewing process is still done by hand, even the washing of the rice and the separating of every grain prior to fermentation. It is this attention to detail and dedication to quality that has resulted in products of unparalleled taste.

Kevin Abosch - Dassai - Asahi Shuzo - Creative Work Studios

J.Harry Edmiston, said: "We both curate and empower artists with the brands that we work with, in turn building both a creator and collector community sharing similar values to support one another. We are a community built on a shared want to deliver valuable, meaningful, and impactful projects that push boundaries, give back and set a precedent of artistic integrity that we feel should be universally aspirational. This collaboration is exactly that."

Kevin Abosch - Dassai - Asahi Shuzo - Creative Work Studios

For those with interest in the project, the artwork and its launch please get in touch for further information.

PRESS CONTACT ::

+44 (0) 7453 641 824
ag@creativeworkstudios.com

About Kevin Abosch

Kevin Abosch, born in 1969 in Los Angeles, is an Irish conceptual artist known for his works in photography, sculpture, and film. Abosch's work addresses the nature of identity and value by posing ontological questions and responding to sociologic dilemmas. His work has been exhibited throughout the world, often in civic spaces, including The Hermitage Museum, St Petersburg, The National Museum of China, The National Gallery of Ireland, Jeu de Paume (Paris), The Irish Museum of Modern Art, The Museum of Contemporary Art Vojvodina, The Bogotá Museum of Modern Art, ZKM (Zentrum für Kunst und Medien) and Dublin Airport.

Dassai is a series of sake produced by Asahi Shuzo, a brewery based in Yamaguchi Prefecture in the south of Honshu, Japan's main island. The name 'Dassai' reflects the ancient name for this region of Japan. The brewery's philosophy is founded on avoiding complacency to ensure that existing techniques are constantly reformed and revolutionized Asahi Shuzo pride themselves on brewing sake year-round - something often unheard of in the sake industry - using only the finest quality Yamada Nishiki rice across their sake range. Dassai is made using a careful combination of tradition and cutting-edge technology. At Asahi Shuzo, they have come to use what works and have left behind what does not, choosing what their experience dictates is best from both the old world and the new.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/128598