Market Snapshot

CAGR:6.8
2019
2027

Source: Reports and data

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Study Period 2017-2027
Base Year 2017
CAGR 6.8
Baby Personal Care Market-companies
Baby Personal Care Market-Snapshot

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Market Synopsis

Market Summary

The global Baby Personal Care Market is projected to grow at a CAGR of 6.8% from USD 5.46 billion in 2019 to USD 9.31 billion in 2027. The global Baby Personal Care market is growing at a substantial pace due to an increase in women empowerment and rise in economic development and proliferation of awareness in baby care & nutrition.

Many households in the underdeveloped and developing countries now prefer to buy baby products instead of keeping the use of conventional homemade products for their babies. Improvement in medical science has also reduced the rate of child death, mostly in the developing countries, which is also helping to heighten the overall baby products market growth significantly.

In the recent few years, a tremendous growth curve have been observed in the market for baby personal care products especially in the developing countries. Traditionally, baby personal care products have remained in the sphere of the house and the hearth and the baby food market. But since the past decade or so, the demand of the baby personal care has slowly developed into a profitable niche which has made way for both the big and small brands to venture into this particular baby-centric product segment with ability to make substantial profit in the same.

As the fertility rate and the birth rate increases coupled with a higher disposable income especially in the middle class families with rapid migration and urbanization, developing countries are becoming some of the most vital regions for this market packing in some of the impressive statistics of the number of children. While the developed countries can withhold a higher investment per capita in the premium products segment, the developing countries still shine with the higher count of Baby Care Product sales.

Product Type Outlook:

Cosmetics & Toiletries in type segment of baby product market consist of baby soap, baby shampoo, baby hair care, baby skincare, baby diapers, baby oil, baby wipes, baby lotion, and baby creams, among others. Rising health concerns and skin diseases are driving the cosmetics & toiletries sub-segment to grow high with CAGR of 8.3% in the forecast period. The expanding market demand for disposable diapers in newborn segment is fueling the market growth highly.

baby-personal-care-market-type-outlook

Product Sales Channel Outlook:

Department store is the retailing establishment, which offers various consumer goods in different categories. Department store is the smaller entity of the supermarkets. Mostly the consumable baby products can be availed from the department stores. The department stores segment is growing with a CAGR of 5.3% during the forecast period.

Retailers or the retail shops are the end sellers to the regular consumer. Customers use to buy the product in relatively quite small quantities for daily usage purposes mostly. Retailers generally buy their goods for sale from the wholesalers at a lower price and resell them to the customers. The retailer market in the countries like India in the Asia Pacific region is most extensive compared to the other end sales segment as the people over there mostly rely on the retail shops. About 14.4% of market share was encountered in the APAC region in Retailers segment.

Application Outlook:

The product types are manufactured based on the age difference of the babies to create the most focused and specialized baby personal care items by the companies. The product line-ups are further furcated into more precise offerings based on the age band of the babies to cater to the customers with more distinctive and specialized baby care products. Toddler segment comprises of the babies aged between above 1.5 years and up to 4 years. This sub-segment possesses the highest market revenue in 2019 in the Age group segment as the toddlers out of all, equipping all the type of baby products.

baby-personal-care-market-region-outlook

Regional Outlook:

North America is anticipated to be one of the key revenue-generating regions for the market. A large share of the region’s value comes from the U.S. Owing to factors such as the early development of the technology in baby care products, awareness related to the specialized baby products, and high investment on premium products per capita. APAC, owing to its massive increasing rate of women empowerment and economic enhancement, is growing with the highest CAGR of 8.7% throughout the forecast period. China, Japan, and India are the most active contributors in this region. A higher increment in the consumer base has been calculated from the Asia Pacific region owing to an overall increment in the baby products industry and increasing expenditure in the premium brands. The European region holds some of the most dominant players in this market. The country France & Germany are some of the leading nations to produce the most significant amount of Baby Personal Care every year.

Market-O-Nomics

  • Increase in the women empowerment in the developing countries is letting the women to get engaged in their professional work. The working mothers barely get spare time to breastfeed their children. As a result of which mothers need to rely on the baby formula milk or other nutritious products available on the market. This is a significant reason behind the baby food market being driven.
  • It’s been observed in most of the developing and underdeveloped countries that the parents usually preferred to feed and use homemade or ordinary products for their babies because of financial restrictions. Now owing to the drastic economic enrichment for the last few decades in the developing countries, parents are now being inclined towards buying the nutritious and healthful products for their babies. Also growing awareness of baby care and nutrition is helping the market growing steadily.
  • Baby products market is entirely restricted in the developed and a few of the developing countries. Using the baby products for their children in families falling below the poverty line in the underdeveloped countries and developing countries are still kind of luxurious. Affordability of the baby products is yet toilsome for them, which is a restraining factor for the baby products market.
  • Amongst the end sales channels in the Baby Product market, the Hypermarket sub-segment is predicted to generate the highest revenue by 2027 growing with a CAGR of 6.9% during the forecast period.
  • Safety & Entertainment Accessories sub-segment will have a significant growth rate of 5.9% in the forecast period.
  • Cosmetics & Toiletries segment will possess the most considerable market revenue growing with a CAGR of 8.3% during the forecast period.
  • Infant sub-segment is measured to achieve a CAGR of 6.6% throughout the forecast period.

Companies considered and profiled in this market study

Key players in the market include Procter & Gamble Company, Abbott Nutrition, Marks & Spencer, Nestlé, Dabur, Johnson & Johnson, Unilever, L\'Oréal, Kimberly-Clark Corporation, Carter's, among other companies, have been profiled in the report.

The players operating in the market have undertaken a number of strategies related to the market in the period 2017-2020. Some of the key highlights are:

  • In March 2019, Motherland launched a baby products store in Hyderabad, India. The store will have all the high-end baby products to cater to the needs of the modern parents for their babies.
  • In January 2018, A European brand U-Grow expressed being determined to invest about USD 2.1 Million in India to increase the number of distribution channel in this country. U-Grow is quite optimistic about expanding its business in India. The company will also be exploring opportunities for setting up the manufacturing units in India.

Start-up Traction

The industry offers numerous growth opportunities, and thereby, a number of emerging start-ups providing innovative products, formulations, insights, or agricultural techniques have been entering the market. These start-ups have been profiled in the report, and their promising innovations have proven to be the potential drivers of this market.

Deals Landscape

Mergers and Acquisitions are an integral part of the Baby Personal Care industry. Along with the companies operating in the market, other key market players have also been entering the industry.

  • Mergers and acquisItions: deals landscape

Expert Insights:

Reports and Data forecast promising developments for increased adoption of Baby Personal Care technology. According to technological experts, a significant amount of the entire industry is being lifted by the cosmetics and toiletries sub-segment. Growing awareness of the health of the baby and rising disposable income of the family, changing lifestyle, and women empowerment in the developing regions have helped adding to the market growth predominantly. Besides companies are investing handful amounts in the R&D to find innovative products that lessens the side effects of their products for the babies and can be less burdening for the environment as well. In the recent past, disposable diapers sub-segment have been hugely in demand. Companies are focusing on the lightweight and multilayer-sheet of disposable diapers which provide additional protection and convenience to the babies. Many more innovative products are being developed which increases baby safety and health care benefits.

Segments Covered in the report

This report forecasts revenue growth at a global, regional & country level, and provides an analysis of the market trends in each of the sub-segments from 2017 to 2027. The scope of the report can be defined as:

For the purpose of this study, Reports and Data have segmented the baby personal care market on the basis of type, crop type, form, application, and region:

Type Outlook (Revenue, USD Billion; 2017-2027)

  • Cosmetics & Toiletries
  • Safety & Entertainment Accessories
  • Primary Care Medicines
  • Stationery Kits
  • Baby Home Décor
  • Others

Age Group Outlook (Revenue, USD Billion; 2017-2027)

  • Newborn
  • Infant
  • Toddler

Product Sales Channel Outlook (Revenue, USD Billion; 2017-2027)

  • Hypermarkets
  • Supermarkets
  • Department Stores
  • Wholesale Shops
  • Retailers
  • Medical Stores
  • E-Commerce
  • Others

Regional Outlook (Revenue, USD Billion; 2017-2027)

  • North America
    • U.S
  • Europe
    • U.K
    • France
  • Asia Pacific
    • China
    • India
    • Japan
  • MEA
  • Latin America
    • Brazil

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Key questions answered by the report