Amsterdam, September 6, 2022 – Odyssey Attribution today announced it has launched its app on Salesforce AppExchange, empowering Salesforce customers to gain insights into their marketing data based on multi-touch attribution (MTA).
More than 71 percent of companies are currently relying on siloed data and single-touch attribution models to determine the value of their marketing efforts, causing marketers to miss key insights. Odyssey Attribution solves this problem with expertise in multi-touch attribution and incrementality.
Incrementality by Odyssey for Datorama
With Odyssey Attribution, marketers in the B2C, e-commerce space, have access to a wide range of up-to-the-minute marketing analytics that are visible from their log-in dashboard, This allows marketers to quickly track which channels are delivering the most incremental value throughout their customer’s buyer journey.
The Odyssey Attribution integration with Salesforce Marketing Cloud Intelligence (formerly known as Datorama) gives marketers the ability to:
● Enhance reporting with transparent and independent multi-touch attribution
● Access actionable incrementality insights across channels
● Automatically allocate advertising budget where it will deliver the greatest return
Every customer has a different path to purchase, Odyssey Attribution helps marketers understand their customers' journey through the sales funnel with pin-point accuracy. By analyzing each individual customer journey, Odyssey is able to apply multi-touch attribution at scale. And the most interesting aspect, by looking at data that’s already collected through Google Analytics, Odyssey’s insights are available within 24 hours after implementation.
Comments on the News
● “Incrementality by Odyssey is a welcome addition to AppExchange, as they power digital transformation for customers by providing actionable insights with multi-touch attribution," said Woodson Martin, GM of Salesforce AppExchange. "AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”
● "With Cookie depreciation and the retailers increasing dependency on platforms like Google and Facebook, leading e-commerce companies are shifting to independent and transparent multi-touch attribution,” said Jelle Oskam, CEO and co-founder at Odyssey Attribution. “We’re able to help squeeze the most out of every dollar spent providing for a larger ROI.”
About Salesforce AppExchange
Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies, developers, and entrepreneurs to build, market and grow in entirely new ways. With more than 7,000 listings, 10 million customer installs and 117,000 peer reviews, AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.
Additional Resources
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