FansUnite Announces New Executive and Management Team of American Affiliate

Vancouver, British Columbia--(Newsfile Corp. - November 23, 2021) - FansUnite Entertainment ‎Inc. (CSE: FANS) (OTCQX: FUNFF) ("FansUnite" or the "Company"), is pleased to introduce the executive and management team of American Affiliate ("AmAff") as a result of the previously announced transaction of the Company.

"We are pleased to introduce the management team of our recent acquisition, American Affiliate," said Scott Burton, CEO of FansUnite. "They bring years of valuable experience within the online gaming and affiliate space in the U.S. regulated marketplace, having worked with leading B2B betting software providers and sportsbooks, including DraftKings, IMG Arena, FSB, Amelco, and GAN Limited. A strong leadership team represents an important acquisition criterion of our M&A strategy, making them a great fit for our continued growth."

"As co-founder and director of Catena's U.S. business, I saw first hand that customer acquisition is easily among the most profitable parts of the US betting ecosystem and represents a multi-billion dollar opportunity," said Chris Grove, Chief Executive Officer of American Affiliate. "I believe with our team, marquee brands, and the deep tech portfolio of FansUnite, we can drive shareholder value by building a leading customer acquisition network for the U.S. sports betting and online casino market."

A presentation outlining the acquisition can be found at:
https://www.fansunite.com/press/fansunite-acquires-american-affiliate/

Chris Grove
Chief Executive Officer, AmAff
Grove has two decades of experience in the online gaming and affiliate space. He co-founded Play USA Media and LegalSportsReport.com, which were acquired by Catena Media in 2017, and became the foundation of Catena's U.S. division. Grove served as Acting Director of Catena Media U.S. until October 2019. He recently served as the EVP of Acies Acquisition Corp and is widely recognized as a subject matter expert on the US online gambling industry. Grove has been cited by numerous top-tier outlets including Bloomberg, the New York Times, the Washington Post, and the Wall Street Journal, and he has testified before policymakers in multiple states including California, Illinois, New York, Nevada, and Washington state. Grove is a Partner Emeritus at Eilers & Krejcik Gaming, where he founded the firm's sports betting practice.

Sean Hurley
SVP Strategy, AmAff
Hurley is an experienced gaming executive whose experience has seen him set up, run and scale gaming operations around the world. The former first Head of Sportsbook at Draftkings, Hurley was responsible for helping to set up and launch the first digital US sportsbook outside of Nevada. Prior to Draftkings, Hurley was Head of Commercial at Amelco UK, a industry leading sports betting risk, trading and platform supplier to some of the largest names in the global sports betting space. Before that, Hurley was an official data supplier at IMG Arena, distributing official league data direct to B2C operators and to industry leading B2B suppliers. Hurley has been involved in much of the material affiliate M&A activity in the US market post-PASPA. He is also an active advisor and investor to some of the most exciting startups in the US gaming industry.

Pearl Gallagher
Chief Legal Officer, AmAff
Gallagher is a transactional attorney with more than 15 years of legal experience covering an expansive range of commercial matters. She started her legal career as an associate and then shareholder at Nevada's legacy law firm Lionel Sawyer & Collins, where her clients included casinos, lenders, borrowers, and publicly traded companies. Following her time there, she co-founded the boutique transactional law firm Childs Watson & Gallagher, PLLC. Prior to AmAff, Gallagher was the first Chief Legal Officer of GeoComply, the iGaming industry's leading geolocation supplier.

Alec Driscoll
SVP Operations, AmAff
Driscoll is a tech executive and 2nd generation casino executive with a unique and proven track record. Over the last 20 years, he has helped drive digital transformation in the casino space, including overseeing the launch of one of the first online casino divisions in the U.S. Driscoll has held positions with Red Rock Resorts in analytics and leadership roles in casino operations. Additionally, he held operational strategy, planning and analysis, M&A and digital strategy roles for American Casino & Entertainment Properties (ACEP), owner of the world famous Stratosphere and other casinos. Prior to American Affiliate, Driscoll was the Vice President of Product with GAN, a leading U.S. provider of iGaming & sports betting platforms. Driscoll was also the Head of U.S. operations for FSB, a U.K.-based sports betting platform, where he drove market entry strategy and established their U.S. offerings.

Jai Maw
President, Betting Hero
Maw co-founded Betting Hero in 2018, and served as the company's Chief Executive Officer as the company grew from two full-time employees and $0 (zero) revenue to more than 25 full-time employees, 200+ Betting Hero independent contractors, and realizing more than $10M in revenue. Prior to Betting Hero, Maw served as an Executive Search Consultant for a boutique firm in Michigan, where he was on-track to become the youngest partner at the company. Prior to his departure, he consulted with dozens of $1B companies in the financial services industry, helping to design, recruit, and retain their executive teams. With over one million in-person interactions, 100,000+ new depositing customers, and over $10M in first time deposits, Betting Hero is unrivaled as THE best-in-class live activation company for sports betting, iGaming, and cashless operators respectively.

Jeremy Jakary
SVP Strategy, Betting Hero
Jakary co-founded Betting Hero in 2018, serving as the company's Chief Strategy Officer. Prior to Betting Hero, he spent a decade with CareerBuilder.com and Glassdoor.com, which he joined as employee #24 and the first based outside of Silicon Valley. Serving in a variety of enterprise sales roles, Jakary helped grow Glassdoor from a $100M valuation in 2011 to its eventual $1B exit. Jakary also owned and operated the #1 affiliate marketing company in the identity theft protection industry, delivering 18,000 customers to LifeLock between 2014-2015. With a front row seat to the founding team behind Zillow, Expedia, and Glassdoor, Jakary honed his entrepreneurial skills in anticipation of an opportunity to build a best-in-class B2B/B2C business that would help consumers make better informed decisions while delivering unmatched value to clients.

Investor Call

The executive teams from FansUnite and American Affiliate will be hosting a webinar to discuss the transaction on Monday, November 29, 2021 at 1:00 PM EST.

Please click the link to register:
https://us02web.zoom.us/webinar/register/WN_79sLLGvjTmm9x8JuPs681w

A presentation outlining the transaction can be found:
https://www.fansunite.com/press/fansunite-acquires-american-affiliate/

About FansUnite Entertainment Inc.

FansUnite is a global sports and entertainment company, focusing on technology related to regulated and lawful online gaming and other related products. FansUnite has produced a one-of-a-kind complete iGaming platform, with a sports and esports focus geared for the next generation of online bettors and casino players. The platform includes products for pre-match betting, in-play betting, daily fantasy, content and a certified RNG to produce casino style chance games. The platform operates multiple B2C brands and B2B software for the online gambling industry. FansUnite also looks to acquire technology platforms and assets with high growth potential in new or developing markets. The Company also provides technological solutions and services in the global gaming and entertainment industries. Its technology includes fixed/parimutuel odds, in-stream betting, live betting, casino-style games, cryptocurrency wallet and news content.

About American Affiliate

American Affiliate brings together a diverse portfolio of assets that are all dedicated to generating new depositing customers for legal sportsbooks, online casinos, online poker sites, and adjacent products in the U.S. market.

American Affiliate's vision blends an exclusive focus on the U.S. opportunity with marquee brands, a powerful omni-channel approach, a deep portfolio of proprietary technology, and a uniquely qualified management team.

For further information, please contact:

Prit Singh, Investor Relations at FansUnite
ir@fansunite.com
(905) 510-7636

Scott Burton, Chief Executive Officer of FansUnite
scott@fansunite.com

Darius Eghdami, President of FansUnite
darius@fansunite.com

NEITHER THE CANADIAN SECURITIES EXCHANGE NOR ITS REGULATIONS SERVICES PROVIDERS HAVE REVIEWED OR ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE

This news release contains certain statements that may constitute forward-looking information ‎under applicable securities laws. All statements, other than those of historical fact, which address ‎activities, events, outcomes, results, developments, performance or achievements that FansUnite anticipates or expects may or will occur in the future (in whole or in part) should be ‎considered forward-looking information. Often, but not always, forward-looking information can ‎be identified by the use of words such as "plans", "expects", "is expected", "budget", ‎‎"scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations ‎‎(including negative variations) of such words and phrases, or statements formed in the future ‎tense or indicating that certain actions, events or results "may", "could", "would", "might" or ‎‎"will" (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. ‎Forward-looking statements in this news release include, but are not limited to, statements with ‎respect to the management team of AmAff as a result of the previously announced transaction of the Company; the management team of AmAff's ability to drive shareholder value by building a leading customer acquisition network for the U.S. sports betting and online casino ‎market‎.

Forward-looking statements are based on assumptions and analyses made by the Company in ‎light of its experience and its perception of historical trends, current conditions and expected ‎future developments, including, but not limited to, expectations and assumptions concerning: interest and foreign exchange rates; capital efficiencies, cost saving and synergies; growth and ‎growth rates; the success in the online gambling and sports betting industry; the regulatory environment applicable to online gambling and sports betting; the technological infrastructure and support needed to host the Company's online gambling and sports betting platforms and applications; any cryptocurrency applications to the Company's business; and the Company's growth plan. ‎While FansUnite considers these assumptions to be reasonable, based on information ‎currently available, they may prove to be incorrect. Readers are cautioned not to place undue ‎reliance on forward-looking statements. In addition, forward-looking statements necessarily ‎involve known and unknown risks, including, without limitation, risks associated with general ‎economic conditions; risks associated with the Transaction; risks associated with the Definitive Agreement; risks associated with the regulatory environments in the jurisdictions the Company and the Target operate in; technology-related risks that could adversely effect the Company's ability to operate its online gambling and sports betting platforms and applications, risks related to the novel coronavirus (COVID-19) global pandemic and any effects it might have on the Company's business thereto. Readers are cautioned that the foregoing list is not exhaustive. For more ‎information on the risk, uncertainties and assumptions that could cause anticipated opportunities ‎and actual results to differ materially, please refer to the public filings of FansUnite ‎which are available on SEDAR at www.sedar.com. Readers are further cautioned not to place undue reliance on forward-looking statements as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and ‎actual results may differ materially from those anticipated. Forward-looking statements ‎contained in this news release are expressly qualified by this cautionary statement and reflect our ‎expectations as of the date hereof, and thus are subject to change thereafter. FansUnite ‎disclaims any intention or obligation to update or revise any forward-looking statements, whether ‎as a result of new information, future events or otherwise, except as required by applicable law.‎

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/104864