Forrester Research Publishes “China Teck Outlook 2014” Report - Video News Alert Summary on InvestmentPitch.com

Vancouver, British Columbia--(Newsfile Corp. - January 7, 2014) - Global research and advisory firm, Forrester Research, recently published its “China Tech Outlook 2014” report. Since 2012, China has taken its place as the second-largest economy and third largest IT market in the world. However, IT spending per capita in China is still less than 5% of that in the US.

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Forrester believes that for Chief Information Officers in China to succeed, they need to go beyond retaining “control” of technologies and focus on retaining and winning customers.

Here are Forrester’s top 5 predictions that CIOs in China should take note of:

1. Technology spending is slowing down in China and local vendors will gain share

2. China will become the world’s largest eCommerce market

3. Smartphones will become life hubs for most Chinese consumers

4. Customer experience will surge as a priority

5. Big data and analytics will gain popularity, but few IT organizations will meet business demands

Bryan Wang, Forrester’s Vice-President and Country Manager for China stated, “Success in the age of the customer is more than just technology – it hinges on organizations shifting their cultures, organizational structures, and mindsets to win in this new era.”

For more information, please visit www.forrester.com.

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