Vitaxel Group Launches its New Global Expansion Strategy

Kuala Lumpur, Malaysia--(Newsfile Corp. - April 11, 2017) - Vitaxel Group Limited  (OTCQB: VXEL) (the "Company" or "Vitaxel"), launched its Global Expansion Strategy ('GES') effective January 01, 2017 in line with its corporate objective of building a sizeable global consumers database network driven by state-of-the-art technology and structured upon the popular network-marketing business model, thereby providing aspiring individuals and families around the world to better their quality of life.

Being part of the GES, Vitaxel entered into strategic collaboration with Big-Ticket-Brokers LLC. and Chamber Benefits LLC (our new strategic partners). both being companies incorporated in United States of America and launched two new membership benefits programs for its members who are based in the US, Canada and Latin America.

The 'V-Deals' program offers Vitaxel members attractive 'wholesale' discounts. According to our strategic partners, they are currently able to offer over 100,000 big-ticket items including home & office furniture, mattresses, home decoration items, leather goods and authentic jewellery. Vitaxel members not only can save money when purchasing these high-quality products from our many merchants, but also be eligible to become wholesalers and enjoy lucrative retail profits. The 'V-Deals' program is constantly expanding its categories of products offered to provide the best price and value to members.

The 'V-Benefits' program offers day-to-day savings and privileges to our members. Based on the information provided by our strategic partners, there are over 10,000 US national brands and 350,000 shopping discounts ranging from food & dining, entertainment, travel, spa, beauty & health care and many more offers which are included in the V-Benefits program.

To further enhance the goal to provide a wide range of lifestyle benefits and privileges to its US and international members, Vitaxel has also launched a new program known as 'V-Travel' Membership to further enhance its existing 'V-Trips' coverage i.e. dream vacations at affordable prices. Members who subscribe to the program can login to the website online and access to a travel booking engine which offers extremely competitive pricing from over 400,000 participating hotels and resorts across the world.

Adding on to existing markets like Malaysia, Singapore and Thailand, many new markets have responded well towards the launch of the GES. Within a short period of time, Vitaxel has enjoyed highly encouraging business expansion into new budding markets like USA, Mexico, Canada, Netherlands, South Korea, Japan, Philippines, Vietnam, Cambodia, Laos and Myanmar.

Vitaxel Technology (Shenzhen) Co., Ltd. has been established in China to pave the way to develop an enormous travel, technology and consumers database network in China.

With the GES in motion, Vitaxel is proud to appoint its current Global Master Distributor, Mr Richard Anzalone of USA to become its Director to spear-head its global market expansion.

Mr. Anzalone is a 26-year veteran of the Direct Sales and Network Marketing industry. He specializes in compensation plans for the industry and has developed highly competitive, ground-breaking plans that are lucrative for both the company and independent distributors. He has held corporate roles, including CEO/President of a publicly traded company, and has owned 2 companies himself.

Mr. Anzalone is a highly successful distributor in both the US and Internationally, and has been one of the highest grossing earners in the network marketing industry with over 54,000 distributors in less than 8 months and a personal team sales volume in excess of US$50M in his last company. He has trained hundreds of thousands of distributors worldwide and is ranked as one of the top 40 distributors in the world by an independent direct sales marketing firm.

Vitaxel also appoints Mr Billy Lim Wai Khoong, currently the CEO for Vitaxel Corp (Thailand) Ltd. as its director. Mr Lim is an entrepreneur and owner of a successful clothing manufacturing company since 1989 with customer based in Thailand, Malaysia, Singapore, Taiwan and Saudi Arabia. Mr Lim became a Vitaxel distributor in 2015 and is instrumental in building a huge distributors' network in Thailand. Mr Lim has served as CEO of Vitaxel Thailand since 2016 and will play an important role in Vitaxel's business expansion into Indo-China markets.

With the GES and appointment of two very dynamic new Directors, Vitaxel is optimistic about accelerated sales growth and market expansion in the next two quarters and beyond.

About Vitaxel Group Limited

Vitaxel Group Limited has two subsidiaries, Vitaxel SDN BHD (Vitaxel) and Vitaxel Online Mall SDN BHD (Vionmall). Vitaxel is engaged in the direct selling industry utilizing a multi-level marketing model with an emphasis on travel, entertainment and lifestyle products and services. Vionmall is engaged in the development of online shopping platforms geared for Vitaxel and its members and collaboration with third party providers of products and services.

Safe Harbor Statement

This press release contains certain statements that may include "forward-looking statements." All statements other than statements of historical fact included herein are "forward-looking statements." These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involving known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including the risk factors discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on the SEC's website (http://www.sec.gov).

Contacts:

Vitaxel Group Limited
Email: info@vitaxel.com
Phone: 03-2143 2889