NBA Miami HEAT Star Dwyane Wade Teams Up with Naked Brand Group to Grow Innerwear Brand - Video News Alert on InvestmentPitch.com

Vancouver, British Columbia--(Newsfile Corp. - July 10, 2015) - Naked Brand Group (OTCQB: NAKD) has teamed up with NBA Miami HEAT star Dwyane Wade to launch a new signature collection of innerwear. The 3-time NBA Champion, 11-time All Star and Olympic Gold Medalist will spearhead Naked's "Role Models" campaign, join the Company's Advisory Board and serve as Creative Director for a signature collection of innerwear set to launch in 2016.

The multi-year, worldwide collaboration and endorsement agreement includes license to Dwyane Wade's name, image and other intellectual property with exclusivity in the category of Innerwear, such as underwear, undershirts, loungewear, sleepwear and robes.

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"When I first discovered Naked, I immediately loved the brand name as well as the fit and feel of the underwear," said Dwyane Wade. "I am very excited to partner with a brand that celebrates individuality and authenticity. What you wear underneath is the foundation for how you look and feel. Naked is taking innerwear to the next level and I look forward to helping them build the brand and the business."

In 2014, renowned designer and sleepwear pioneer, Carole Hochman, joined Naked as CEO, Chief Creative Officer and Chairwoman with the goal of growing Naked into a global lifestyle brand. Naked has a strong and growing retail footprint for its innovative and luxurious men's innerwear products in some of the best online and department stores in North America.

Naked is now headquartered in New York City, has expanded its men's collections and has developed amazing women's intimate apparel, sleepwear and loungewear collections - the kind of extraordinary products for which Carole Hochman has been admired for years. The first women's collections will be available online and at retail during 2015.

Carole Hochman stated: "We are so thrilled to be partnering with Dwyane. He exemplifies the authentic character and personal success story that is core to the Naked brand. I admire his commitment to style, the success of his other fashion and apparel partnerships and his intent to identify and partner with the emerging brands that will be the leaders of tomorrow. Dwyane is a proven champion on the court, but he also has a passion for style."

In 2016, Naked and Wade will launch a Wade signature collection of innerwear for men and boys. In his role as Creative Director for this product line, Wade will work closely with Carole Hochman and her design and development team to create a collection with broad global consumer appeal. In the future, Naked plans to expand into other apparel and product categories that can exemplify the mission of the brand, such as activewear, swimwear, sportswear and more.

Joel Primus, Naked's Founder and President stated: "Naked is all about people writing their own story and being free to be themselves. We plan to build awareness and enthusiasm for Naked and our brand philosophy by sharing and celebrating the stories of men and women who live inspiring and authentic lives. As a father, athlete and champion, whose personal motto is 'Make Your Own Way,' Dwyane is a true role model and the perfect partner for Naked."

For more information, please visit the company's website www.nakedbrands.com, contact Joel Primus, President, at 212-851-8050 or email joel@theNAKEDshop.com.

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